WOMBATS & BEES ~ Noteworthy Networker Providers Social Media Value

Posted on 01/25/2009. Filed under: Business Networking, Relationship Building, Social Media Marketing, social networking | Tags: , , , , , , , , |

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Hello DreamWorthy Friends and welcome back!

First, let me say that I’m sorry that our return took longer than anticipated.  With work, our online business, our family, and life in general all going full-steam ahead, getting back here took longer than I thought it would.

Here’s the good news, however.  In my absence, I have been fortunate to make some wonderfully-deserving noteworthy networking connections – one of whom I will share with you today.

As a reminder, this is our blog to showcase, spotlight, and in general, brag and boast heartily about our networking connections, whom we find worthy of the praise and effort. Once we write about someone, they have the freedom to write about any of their noteworthy networking contacts. So, we hope to create a “Pay It Forward” viral networking vehicle, where networking contacts can showcase their deserving associates.

TODAY’S SHOWCASE:  WOMBATS & BEES

Click this link to read and see a Wombat as traditionally defined, thanks to Wikipedia. (Yes, it’s weally a wiki Wombat.)

This is NOT Barry

This is NOT Barry

I define WOMBATS a little differently these days.

For me, it’s “Word-of-Mouth Builds a Tremendous Success.”

Okay, silliness aside – according to most savvy marketers, combining word-of-mouth concepts with the connectivity potential of social media to unleash viral marketing is the best way to foster explosive success for your concept, idea, product or company.  The simple foundation of viral marketing is getting people talking – or good ol’ “word-of-mouth.”  According to word-of-mouth enablers and social media experts from NextBee.com, 80% of companies get 70% of their business from satisfied customers and their referrals. Wow. So what if we could latch onto that potential and foster those referrals? What could we accomplish then?

That leads me to today’s noteworthy networking contact and DreamWorthy Friend, Barry Lee Pace, Vice President of Marketing at NextBee.com.

Next Bee Logo - Catch the Buzz

You can read about NextBee at their site (www.nextbee.com) and explore other areas of their site.

In short, NextBee.com introduces the first ever “platform as a service” solution for word-of-mouth marketing… meaning that marketers can now setup and run campaigns such as referral rewards, contests, reviews, widgets, and cross-site promotions, without requiring any IT or development efforts from their teams – and with extraordinarily easy tracking and hands-off award fulfillment. (I love that part)

Why should you have any faith in NextBee? Hey, that’s always up to you, but aside from the personalities and intelligence of their staff, here’s the other thing that turned our heads:

About Next Bee LLC

Headquartered in Mountain View, California, Next Bee LLC is founded by seasoned entrepreneurs whose previous ventures include GetVendors.com and Jigsaw Ventures (both were acquired by larger corporations). NextBee offers businesses word of mouth marketing solutions. NextBee is not focused on developing automated algorithms to get most of the remnant inventory or link bait schemes. Rather, the NextBee team strives hard to engage community members and enjoys nothing more than the privilege of having strong trusting relationships with them.

“We are focused on enabling businesses who lack huge marketing budgets and development resources to get most from the new trends in social media, social commerce, and the unique marketing opportunities presented by these platforms. We are looking forward to helping businesses get ahead of their competition through the ‘Participation Premium’ (a term coined by social media marketer Robert Scoble to refer the advantage individuals/companies get by better engagement with the community)” says Ashish Mohole, Founder and CEO of the company.

So, NextBee offers:

  • A history of dot-com success for founders and other team members
  • Deep software and algorithm expertise
  • A proven history of past successes
  • Leading edge social media knowledge
  • Their campaigns are cost-effective (if not dirt cheap)
  • Did I mention a history of success?

But it gets better.  Because if NextBee is the cake (aka the foundation), the icing on that cake is Barry Lee Pace.

This IS Barry

This IS Barry

Barry captivates you when you meet him.  He is incredibly disarming, charming, personable and sincerely friendly.  It seems natural, but hey, being just a tad cynical from time to time, I sometimes wonder. Over time, you learn it’s not an act – this is just how Barry is.  And as you talk with him and begin to share ideas, it becomes apparent that Barry has one of those highly creative, experiment-driven, white-board-scribbling, connect-the-dot marketing minds. For cautionary souls with some amount  of risk-aversion, we realize that working from a blank-slate can bring some risks – you don’t want to blow your marketing budget on an experiment. Don’t fret – that’s not what I’m talking about here with Barry. In addition to the openness and creativity, Barry brings his own history of success with Internet marketing, dot-coms and social media marketing – he’s been part of some of the past ventures with founders that make NextBee a good bet.  Barry is also grounded in reality and he and NextBee can put a tremendous amount of expertise in your corner (and, I might add, without taking a tremendous amount out of your pocket)!

You might remember that we are old-hand networkers but admit to being newer at social media marketing and networking. Barry took the time to help us, patiently. He’s networked with us in various places and supported us in other ways that are well beyond a typical supplier or vendor relationship. We are a small client, but it feels like a partnership. In fact, given how reasonable NextBee’s services are, we definitely owe Barry a “relationship check!”  Barry and co-founder Ashish also made our implementation as painless as any I have ever experienced. We inserted a graphic and dropped in some code (that was handed to us), and made a few coupon codes. Tracking is painless as well.  I believe their platform, product and services will level the playing field, giving smaller players an incredible leg up in the online world.

You can read a bit more about NextBee, our involvement with them, and some of their clients, on another blog post at ShopWorthy.  To see our first referral campaign, check out the banner on our homepage at DreamWorthy Gifts.  Here’s how our first campaign works:  When you refer friends, they get a coupon for 25% off. When they buy – you receive a coupon for 40% off your next purchase. There is no limit to the number of friends you can refer, or the number of 40% coupons you can gather.  It’s all powered by NextBee.com – other than refreshing coupons, we will barely need to lift a finger.

Whether or not you plan to do business with NextBee, I’d highly recommend that you connect with Barry for networking purposes. If you’re reading this blog about networking, we might as well be supporting each other.

Connect with Barry:

http://tinyurl.com/BarryOnFacebook
http://blog.nextbee.com
http://sta.rtup.biz/profile/b_lee
http://jenboone.ning.com/profile/BarryLee
http://tinyurl.com/BarryOnLinkedIn
http://retailindustryprofessionals.ning.com/profile/BarryLee
http://twitter.com/barryleepace

Barry, I hope this helps you in some way, as you have helped us.  Readers, I sincerely hope that Barry – or a connection you make through him – brings additional success your way.

And lastly Barry, the baton is now passed.  Let us know when you want to showcase a noteworthy networking contact and the stage will be yours.

Well that’s it for this post, kind readers. Thank you for reading and for networking.  And hats off to Barry for adding real offline value in an online world.

Your friends in networking,

Mike & Kali Kunkle
___________________________
DreamWorthy Gifts LLC
Write to me: Mike@DreamWorthyGifts.com
Shop at: http://www.DreamWorthyGifts.com
Read our Shopping Blog: http://DreamWorthyGifts.blogspot.com

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