Tweeters – Let’s Add More Value to Our Tweets!

Posted on 01/25/2010. Filed under: Follow Friday, networking, Pay It Forward, Relationship Building, social media, Social Media Marketing, social networking, Tweet, Twitter | Tags: , , , , , , , , , , , |

Hello Twitter friends!

We are noticing a trend with some followers that concerns us. Specifically, it is the sending and frequent RTing of tweets that include primarily user names. We’ve seen these referred to as “shout-outs.” We’d like to opt-out of being included in these tweets. If you are including us, thank you for thinking of us, but we’re asking you to please stop.


  1. Good peeps! @UserName1 @UserName2 @UserName3 @UserName4 @UserName5 @UserName6 @UserName7 @UserName8 @UserName9
  2. Shout out! @UserName1 @UserName2 @UserName3 @UserName4 @UserName5 @UserName6 @UserName7 @UserName8 @UserName9
  3. Pls Follow @UserName1 @UserName2 @UserName3 @UserName4 @UserName5 @UserName6 @UserName7 @UserName8 @UserName9

Then, many of the named users will RT this message. By the second or third RT, sometimes the message is dropped and what is being RT’d is solely a list of user names.


At the time I am writing this, 17 of the 18 viewable tweets on our first page contain these messages. Sometimes, we have to click down through pages of tweets to ensure that we don’t miss a message from someone who sent us a personal tweet or question. And while we’ve been called a blessing (a tweet with the word “blessing” with 10 user names) and have been recommended (the word “Follow” with 10 user names), we don’t see this practice as being as valuable as Follow Friday. One day of #FollowFriday or #Follow shout-outs seems plenty, to us.

I am 100% certain that people are doing this out of kindness, with the very best of helpful, friendly intent. It’s to the point, however, where we believe it can have an opposite detrimental impact.

In our opinion, based on our experience over the past 14 months on Twitter, people follow tweeters based on similar interests and the value they find in their tweets. When your entire stream is taken over by these user name-only tweets, how does that add value to anyone, and why would anyone follow someone whose entire stream is filled with such tweets? And worse, eventually, we believe that many of the type of followers that we want to attract will eventually unfollow accounts that do this regularly. We could be wrong, but this is our opinion and belief.

So, as of today, we are asking these kind and helpful followers to please NOT include us in the massive user name tweets on a daily basis, unless it is on Friday, for #Follow Friday.


We would much prefer these ideas:

  • Tweet about something interesting. What’s your passion?
  • Try to help a favorite cause.
  • Engage with us personally and share what is happening in your world.
  • Make someone laugh. Sometimes “adding value” is simply making someone (meaning: an individual) laugh, smile or feel good.
  • Help others by tweeting about their blogs, websites, favorite things, or simply RTing interesting tweets from others. Pay It Forward!
  • To better understand our Twitter philosophy, you can read more at

We hope this doesn’t hurt anyone’s feelings, but recognize that it has that potential. I assure you, it’s not our intent. If it happens, we sincerely regret it. Just as we trust that your intent is positive, please trust that ours is, too. If we all assumed good intent, we’d all be better off.

I also regret to say that if we can’t extract ourselves from this pattern, we will need to unfollow or block the individuals who continue to clog our tweet stream with these user name-only tweets (with the notable exception of #FollowFriday) We believe that Twitter lists will eventually replace this ritual, but we still respect it, and the Pay-It-Forward kindness it encourages – in moderation, on Friday. 😉

Thanks for understanding. Have a great week and let’s all think about how to add more value with our tweets!At DreamWorthy, We Love Our Followers!

Mike and Kali Kunkle
DreamWorthy Gifts LLC
Shop at:
Read our Shopping Blog:
Read our Networking Blog:

Refer-A-Friend Promotion: Refer friends and they each get a coupon for 25% off. When they buy, you get a coupon for 40% off! There is no limit to the number of friends you can refer or the number of 40% coupons you can collect. See the Refer-A-Friend banner at to participate.

JOIN US AT: – Follow us! – Be a fan! – Be a friend!– Be a friend! – Link to us!

@UserName1 @UserName2 @UserName3 @UserName4 @UserName5 @UserName6 @UserName7 @UserName8 @UserName9
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@DreamWorthy’s Latest FollowFriday List

Posted on 01/08/2010. Filed under: Business Networking, Follow Friday, networking, Pay It Forward, Relationship Building, social media, Social Media Marketing, social networking, Twitter | Tags: , , , , , , , , , , |

Hello Twitter Fans!

We had hoped to keep up with this recurring Follow Friday blog post that we started, but it just got away from us.  We still try to #FollowFriday peeps on Twitter directly (because it shows up in search for them), but we’ve reduced to mentioning those who mention us, since we recommend 150 (and growing) people.

Ugh. We feel bad about this because we once had a reputation for writing descriptive individual tweets for people, and we were very proud of that. (If you haven’t, see that other blog post to see what we mean.)

On a bright note, we do also have a Follow Friday List on Twitter. Lists seem like the best way to do this now, but we’d prefer that Twitter created a special Follow List feature, which would allow you to share some reasons why we recommend each friend. Feel free to lobby them on our behalf. 😉

So, please visit our list on Twitter, or check out the peeps we recommend below. We can promise you this – they are all DreamWorthy follows, with no pun intended!

Genesis Today | Austin

Nong | Europe/Australia/US

Knikkolette Church | Atlanta,

East Tennessee,

One block outside Boulder, Col

Barbara M | Ontario, Canada

Sara Valor | Southern

MrTweet Community | Everywhere

*Laurie* | Minneapolis, MN

Brandon Brown | Albion, Indiana

Paula Robinson,RN | Marco Island, FL

Vicki Elam | Oregon & Montana

Jill | Detroit, MI

Rose B. | Pennsylvania USA

J.K. | Saskatchewan

Chip Googe | Summerville, SC

John | East Cost USA


elizabeth obih-frank | New York – London – Lagos

Nick | Northeastern USA

Susan | Colfax, Ca


Olivia | Charleston, WV

Rev Dr Susan K Smith | Columbus, Ohio

Roanoke, VA

O’Blue | Cornwall

Conan’sCurtainCall | USA


Zena Rose | United States

Up North Somewhere

Geneva Hosek | Katy, Texas

Missouri Mavericks | Kansas City / Independence, MO


Karol Kyno | Heart of Houston~Texas

Carla Freeberg | Wichita, Ks

Blanca •**♥**• | Mesquite, Texas

CHRIS VOSS | Las Vegas, NV

Branden Williams | Flower Mound, Texas

Donna McLallen, APR

Amy Oscar | New York

corey | Dalton, Georgia

Moms Out Loud | Dallas-Ft. Worth, Texas

Chad Rizzo | Gettin’ it, Ohio

Alice Langholt | University Heights, Ohio USA

Megan | Des Moines, Iowa

The Heroine | Kobayashi Maru, send help!

Mary Sarah

Bahama Bob | Texas, U.S.A.

Shelly Kramer

Natalie | Fort Lauderdale, FL

Dwayne Reaves | North Carolina

Ann Quasman | Baltimore, MD

Maude Online | Waterloo, IL

maureen | mishawaka,indiana

Pam | Littleton,Colorado.

Marianne Baird | In a very serene place

The Real Pecan ✔ | Bostonish

Miz Sassy | Topeka,Kansas

ford of ocala | ocala, florida

♥Suzie ♥ | Wilmington, NC

Kathy Jones | Taylor Mi

Dave Humphrey | Jacksonville, FL

Tara Michener | Michigan

Daniel K. Foisy | Montreal

Scott Campbell | Boulder

Sheri Leblanc | CA(San Francisco) & Louisiana

Ron S. Doyle | Denver, Colorado, USA

Susan Powers

Rebecka Read | Scottsdale, Arizona

kenramirez | South Florida

Babette Easley, Babs | N. Palm Beach; upper Keys, FL

Smitty | Southern California

Springfield, IL

Nikki | Eastern PA

Fernando Varela | Orlando

Jamie L. Simon#1736 | Hollywood Hills, California

Michelle Dryjanski | Chicago Suburbs

♥Miss Fizzy Duck♥ | London’ish

Wendy G Young | Houston, TX

Bob Schecter | Ft. Lauderdale, FL

Erica Friedman | Morristown, New Jersey



Lessa, USA

Anthony Smith | Oregon

Stephanie Cross | Mansfield, Texas

Shellee Hale | Bellevue, WA

Callie | My home office 😉

Rosy Villa | Los Angeles, California

SoCa, God Bless The USA!

ReTweet Fairy | United Kingdom

Paula Chandler

Mazey Mazukin | here on Earth!

N i c S o t o | U.S.

Lisa Monson-Potter | ÜT

Frank Parker | Birmingham, England

Jesse Lewis II | Topeka ,KS

Daniel Ho | Toronto, Canada

Davine Ker | Washington DC, USA

Cade Long | Knoxville, TN.

Jules | On the planet

Rebecca Waibel | TAMPA, FL

Barbara Duke | Newport News VA

Norma Crain | Nevada

Katy Spears | Alabama

David M. Childress

Colleen Geary | Swansea, Mass

Dallas, TX

Cindy | Ohio

Kali Kunkle | Dallas, TX

Mike Kunkle | Flower Mound TX

Heidi | Suburb North of Dallas TX

Houston, Texas

Ted ☯ | Broomfield, CO 80020

Linda Crider | Dallas, TX

Stu Baker | Tempe, AZ

Michael Broadway | Kansas City

Sue | Pittsburgh, PA

Susan Preston | South Carolina

North of Dallas, Texas

Sasha | California

Roseville Heather O | Roseville, CA

Pam Murphy,M.S.,RRT | Chair in front of the computer

Rebecca Forrest | Dayton, OH, USA

Mr Tweet | Everywhere

Molly | Archer, Florida

Wendy Toone | New Hope, PA

♥♥ Robert Dodson ♥♥ | Lone Star, Texas

Judy Bishop | Houston, TX

Laura Duhaime | New Hampshire

ceedale | somewhere

Leslie Briskman | Southern California

laineyspawtique | Illinois, United States

Kirk Elliott | St. Lucia

Tucson, AZ, USA

Julio Ricardo Varela | Boston

|Jessica| | Boston, MA

Joyce Cherrier | New Orleans/Maui


Dana | Pennsylvania

ECS Dave | Greensboro, NC, USA

Denyse Duhaime | Boston

Dr. Fern Kazlow | New York metro

Doc Kunkle | Dallas, TX

mb | Pennsylvania


Bernie Piekarski | Orlando, Florida

Joey Fiedler | Charleston, SC

Pembroke Pines, FL

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The @DreamWorthy Twitter Philosophy

Posted on 10/30/2009. Filed under: Business Networking, Follow Friday, networking, Pay It Forward, Relationship Building, social media, Social Media Marketing, social networking, Twitter | Tags: , , , , , , , , , , , |

DWG_NEWTwitterBird_logoHuh? What is a Twitter Philosophy and why do we have one? That, gentle reader, is a question we will answer in this post. You probably found your way here because you follow us and want to see what we’re all about. We now guide our prospective or new followers to this post to learn about us, and how we participate on Twitter. Or, you’ve followed us for awhile, saw the link we tweeted on Twitter, and came here to see what this is all about. Either way, hopefully you’ll leave with a clearer sense of who we are and what it will be like to follow us on Twitter.


About Us

Folks, we’re a business. Well, we’re people, actually, two of them… Mike & Kali Kunkle. But we run a small online business, DreamWorthy Gifts, which is a webstore featuring bath & body care products like shower gels, lotions, soaps, bath salts, bath sprays, bubble bath, and bath gift sets – and also offering thousands of gifts for all occasions, home decor furnishings, gift cards and more.

Here’s what we say on our website About Us:

“We are dedicated to providing a safe, productive and enjoyable online shopping experience for everyone with a computer, an Internet connection, and a need to shop for something for someone for some reason (including themselves, and hey, even if the reason is “just because!”). Shopping should be fun and easy. You have fun – we’ll make it easy! (Jammies and bunny slippers are optional.)

Despite our fun-loving, friendly approach to business and life, the DreamWorthy Gifts team is serious about running a business built on a foundation of ethics and common sense. Our founders have over 30 years of highly successful business experience with over 7 years of e-commerce experience.

But we are much more than business people behind a computer monitor. We’re also family members, Moms, Dads, brothers, sisters, sons, daughters, co-workers, neighbors, and everyday real people. We pay too much in taxes, are far too busy with work and life, and sometimes don’t know what to get that special someone, when it’s time to show we care.

That’s why we started DreamWorthy Gifts LLC. We want to help regular people like us find the right gift, at the right time, at the right price… but also without a few things, too… without driving around wasting gas, without the hassle of crowded stores and long lines, and without losing so much of your precious time. That’s our commitment to our customers.”

Our Focus on Service

You can learn more about us at our otDreamWorthy Customer Serviceher blog, ShopWorthy and specifically our post on Why You Should Shop at DreamWorthy Gifts. The one thing we’d like to repeat here, is that we stand behind our products and will do everything possible to ensure customers are completely satisfied with them, and with us.

Yes, we have company policies, but we also apply reasonable logic, listen with empathy, use common sense, act with integrity, and make decisions on a case-by-case basis. Occasionally, we break our own policies to ensure a customer is satisfied. We take service seriously.

Segue to Twitter

So, as small business owners who joined Twitter to market through social media, we make no apologies for marketing our business on Twitter and for trying to maximize the positive power of social media networking and marketing. We’re certainly still learning on a daily basis and Twitter is certainly still evolving. Overall, though, it seems to be working and it certainly is fun. Twitter Marketing

By fun, we mean sending tweets, often almost in a chatting fashion, to talk to our followers, joke, tease, and laugh and smile together. We have met some wonderful people that we never would have otherwise, and this is by far the most enjoyable part of Twitter.  We do, however, also send out what we call “Marketing Tweets.” These tweets are aimed at educating and advertising our followers about our business, products and services. In these tweets, there are links to our ecommerce website. We drive a good amount of traffic to our website via Twitter, and it is a valuable business and marketing tool. We have earned trust from many followers who have become customers, as well. We are very grateful for these relationships, and only wish we had even more time to cultivate them and get to know our customers (and other followers) even better.

What’s a Marketing Tweet?

Here are just two examples:

SAVE ON SHIPPING with our shipping promo! Spend $25 get 25% off shipping ~ Spend $50 get 50% off shipping! See promos:

DreamWorthy Bath Gift Sets: ORANGE GROVE BATH BASKET SET ~ ~ shower gel, body lotion, body scrub, body butter & more!

Some facts about our marketing efforts on Twitter:

  • On a designated “Marketing Day” (rare) we might send out tweets like these hourly, every 30 minutes, or sometimes even as often as every 15 minutes (at the maximum).
  • Usually these tweets will go out over a 12-hour period.
  • We run these marketing days periodically… but usually no more than 1-2 days a week (often less, frankly). In fact, more recently we’ve begun to experiment with “opt-in” marketing by asking people to visit our Twitter Favorites at, where we list info about us, products & our special promos.
  • We sometimes use a service for our marketing tweets… (formerly known as TweetLater).  But lately, we’ve just done it while we’re there.
  • If we use the service, we schedule the marketing tweets for when we are not able to be on Twitter personally, although usually we are there, tweeting personally with our followers at the same time.The real SPAM, not the bad stuff

For the record, our use of Twitter does NOT constitute SPAM, as we do not use auto-DMs or @replies to send marketing tweets to individuals or lists, and as far as we can tell, our approach is completely compliant with the Twitter Terms of Service and Definition of SPAM. We do, however, eat SPAM, especially with scrambled eggs and cheddar cheese.

So why are we telling you all this? We’ve noticed that when we take a break from our Marketing Days, and then restart, we always have a flurry of people “unfollowing” us. We respect this, as it is completely the individual’s choice. However, we do wish that some might try to engage with us first, before judging that we are spamming, or only interested in sending out marketing messages about our offerings.

Our Twitter Follow-Back Philosophy

Will we follow you back? Well, probably, but “it depends.” We try to follow most people or accounts who follow us, but we don’t follow everyone. As you’ll see below, we don’t follow porn and will block those accounts and report them, if appropriate. If you DM us consistently with unsolicited advertising messages or affiliate links, or even send @replies to us consistently with unwanted links, we will not follow you, unfollow you, and/or report you as SPAM. You can send advertising or marketing tweets all day long without being blocked… but we may not follow you back if that’s ALL that you do. We obviously respect the marketing tweets, but we also look for people like us who try to also engage and talk with those who want to talk back. (At this writing, we have over 9,000 followers… we obviously can’t tweet routinely with everyone… but we do reply to everyone who addresses us with a @reply.)

And while we do have some wonderful international friends and will probably always follow them, we are a domestic, U.S.-based business with no international expansion plans in the foreseeable future. So, if you live outside the United States, we may not follow you unless we know you personally or you have a lot of followers from the U.S.

By the way, if we do not follow you back, we also completely understand if you choose to unfollow us. No harm, no foul, no hurt feelings. Unless we make a conscious decision to follow someone or some company’s highly interesting tweets regardless of whether they follow us, we normally expect people (those whom we specifically select to follow) to follow us back. If you do not, we will eventually unfollow you. Here’s one better. Nothing aggravates us more than people trying to just build raw follower numbers. If you follow us, and then wait until we follow you back to unfollow us, we’ll dump you as soon as we figure it out (and we will, because we check).

  • Our Target Twitter Follower: It probably makes just as much sense to tell you who we love to follow back. Twitter Friends
    • We prefer to follow adult individuals (and couples) or other businesses who engage with their followers, or some subset of their followers.
    • We prefer real people who are really there and send @replies to other real people who are really there. Really. 😉
    • Other than “adult,” age is unimportant. We follow a select few under 18, but do not make it a habit.
    • Religion doesn’t matter, unless you’re a Satanist. We have an unusually wide berth of tolerance for beliefs different than our own, but we stop a few steps short of tolerance for worshiping Satan or Hitler or anything hateful. We’d fight to defend your right to believe what you want and live in freedom, we just don’t want to be associated with you, personally.
    • We love to follow people who are generally kind, thoughtful, and respectful, with a good sense of humor.
    • Moms, dads, and animal lovers (and animals) are especially welcome, because we identify with you, but don’t misread or read between the lines… others are still completely welcome.
    • Funny (within our behavior guidelines, listed below) is wonderful. Teasing is okay… we can certainly dish it out, and we can take it with a smile.
    • We prefer to follow people who are at least “generally positive.” Hey, everyone has bad days and times, real life is tough sometimes, and that’s what friends are for. We certainly have “our moments.” But a positive outlook is a preference.
    • As said elsewhere, we prefer people who live in the United States, only because we are a domestic-only business.

Our Twitter Behavior Guidelines:

Here are some general (but not always concrete) guidelines that we apply. Some of this will also give you an indication of whether we’ll follow you back.

  • Sex: We are cautious about the expression of sexuality on Twitter. We will not, under any circumstances, knowingly follow any accounts associated with pornography. At the same time, we do follow @Dr_MiaRose (formerly “TheBetterSexDoc”) as one example, who does not blatantly use sexual terminology in her tweets. If you visit her website, however, be prepared for appropriately detailed “educational articles.” I’m sure this is a fine line that will confuse some folks who see things as “black or white,” and we understand that. But we see a difference between a trained psychologist/counselor trying to help consenting adults express their natural sexual nature, and allowing those folks to “opt in” to following her and her messages, versus porn. But we do tend to shy away from sexually-oriented Tweeters, so the ones we do follow, like Mia the sex doc, are few and far between.
  • Discrimination/Hatefulness: There’s a little bit too much of both in our world for our taste. You won’t see this from us, and if you see something that we typed quickly or it’s hard to interpret in 140, trust that neither of these are ever intended. Well, except that we hate haters. Either of these behaviors will get you unfollowed quickly. We respect freedom of speech, we just don’t have to subject ourselves or our followers to hateful or discriminatory behavior. That’s our freedom of choice.
  • Vulgarity: *#&%#, I hate this topic. Just kidding… that is a vulgar as you will see. We do our level best to steer clear of vulgarity. You may see an occasional mention of that place far south of Heaven, or a reference to poop, which is something we have to stop tweeting and take our dog outside to do. But you can buy an educational and funny book for kids called “Everyone Poops,” so we feel we’re in good company. In general, if we see too much vulgarity from you, we will unfollow you. Depending on the severity or tone and intent, we forgive everyone an occasional “moment,” so we judge based on consistency.
  • Humor: Another thin grey line…. humor. This one is tough for us, because humor is a real outlet for us, and we find things funny in jokes that we do not find funny in real life. We know this confuses reasonable, normal people, therefore, as a business account, we find that we need to temper ourselves. We do better at this sometimes than others. We will use some PG-13 humor and teasing innuendo from time to time — and occasionally tweet something that we didn’t intend, which “came out wrong,” too, which is a difficult thing about communicating in 140 characters. But generally we try to keep it cleaner and more respectful than prime time TV programming will ever be again. Our aim is generally to be funny and make someone laugh. We enjoy that. We never intend to belittle, hurt, discriminate or offend. We’d actually appreciate that you’d tell us, if you ever think we do.
  • Politics: We vote. That’s our expression of politics. We might participate in a humorous discussion of political events or topics, but you won’t see us spouting our political beliefs, stumping, or using Twitter as a bully pulpit (like we have any clout on Twitter anyway). We do follow some folks who are heavily political, and have some very nice #TCOT friends (who have their own Twitter hashtag, which still makes me grin), but we don’t endorse one thing over another. I’m not saying we don’t have our personal views… we certainly do. It’s just not normally like us to be espousing them on Twitter.
  • Twitterfeeds: If your entire stream is nothing but one big feed or one-way communication, we probably will not follow you back.
  • Tweet Value: We are not a fan of constant shout-outs to multiple peeps at once, which results in an entire page of tweets that are almost nothing other than @usernames. We appreciate the kind thought behind these shout-outs & RTs, but it’s not our style and in our opinion, adds very little value to anyone’s tweet stream.

Our Twitter Unfollow PhilosophyFriend or Follow - Who Doesn't Follow Us Back?

If you don’t follow us back, it’s likely that we will unfollow you. If you consistently cross over one of our thin grey lines that we’ve written about here, we’ll unfollow you. If you are porn, hateful, offensive, or SPAM, we’ll unfollow you and likely report you.

Our Twitter Pay-It-Forward PhilosophyPay It Forward --->

If you check out some of the other posts on this blog, you’ll pick up our philosophy quickly. We intended to do more with this blog, and will someday, but real life (work, family, home, small business) intervened, and it didn’t go as far as we intended as fast as we wanted. Nonetheless, we are pay-it-forward kind of people. We try to help others, albeit only in small ways sometimes, but we like to do it.

  • RTs: When we see things we like on Twitter, we try to ReTweet them. We tend to RT great quotes, inspirational things, and downright funny things, as we come across them.
  • Tweets to help our followers (bloggers, businesses, charities, etc.): We especially like to send traffic to followers’ blogs, give their business a shout-out, help a cause, push along a marketing Tweet, or forward on an affiliate link that we think followers might find interesting or helpful. It’s like a little random act of kindness, and we like doing it.
  • #FollowFriday: It can be exhausting for us, but we love Follow Friday! You can see a post on this blog here that lists many of our favorite followers. We used to tweet out this list every Friday night, as well, with an individual comment about most. We loved doing that but it’s growing too large to keep up, so now we usually direct people to the blog post and our Follow Friday Twitter List instead. You’ll find a good number of really great people on this list, and we’re lucky to count them as friends. They’re all worthy (perhaps we could even say “dreamworthy”). As this list of recommendations grows, our Twitter List will be the only manageable way to keep up with it.

Well, my friends, I believe that wraps up our @DreamWorthy Twitter Philosophy for now. Perhaps we’ll add something later or you will think of something to add and write to us or make a comment. Thank you for reading. We hope you found this helpful in some way, and better understand what we’re about and what we are trying to accomplish.

Tweet ya later…

Mike & Kali Kunkle
DreamWorthy Gifts LLC
Shop at:
Read our Shopping Blog:
Read our Networking Blog:

Refer-A-Friend Promotion: Refer friends and they each get a coupon for 25% off. When they buy, you get a coupon for 40% off! There is no limit to the number of friends you can refer or the number of 40% coupons you can collect. See the Refer-A-Friend banner at to participate.

JOIN US AT: – Follow Us! – Be a Facebook Fan! – Be a Friend! – Be a Friend! – Link With Us!

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DreamWorthy FollowFriday for Friday 06-12-2009

Posted on 06/12/2009. Filed under: Business Networking, networking, Pay It Forward, Relationship Building, social media, Social Media Marketing, social networking, Twitter | Tags: , , , , , , , , |

@DreamWorthy on TwitterHello again DreamWorthy Friends!Twitter Logo

It’s Follow Friday again!

If you’re reading this, you probably already know that we are enthusiastic participants on Twitter(If you’re new to us, or this blog, please keep reading. If this is old news, skip right down to our #FollowFriday recommendations for this week.)

We make no apologies for marketing our business on Twitter and for trying to maximize the positive power of social media networking. We’re certainly still learning on a daily basis and Twitter is certainly still evolving. Overall, though, it seems to be working and it certainly is  fun. Twitter Friends

That said, we know that our customers and Twitter friends are people first — walking, talking (tweeting), human beings — so we usually do our best to reach out, connect, engage, laugh, genuinely befriend, and help our followers — or as much as we can, given the crazy busy-ness of our lives! Frankly, it just feels good to help other people — whether or not they return the favor — and whether or not they become customers. It is an extension of the values we to try to live by, in business and life.

In that vein, this blog is a socially-oriented, business networking concept, which includes a “Pay It Forward” twist. As we say in one of our earlier posts, this is our blog to showcase, spotlight, and in general, brag and boast heartily about our networking connections, whom we find worthy of the praise and effort. Once we write about someone, they have the freedom to write about any of their noteworthy networking contacts. So, we hope to create a “Pay It Forward” viral networking vehicle, where networking contacts can showcase their deserving associates and help each other. Recently, we have seen several Twitter friends put their #FollowFriday recommendations on their blogs, so it occurred to us that this forum, our DreamWorthy Friends networking blog, was a perfect place for us to do the same thing. So now, we do this every Friday. (Note: The most current list varies, based on who has interacted with us over a several week period.)

Here is our #FollowFriday post on this blog, for Friday, June 12, 2009. Follow these Tweeple! And please check out their profiles and web sites!

@3bubblesoff ~Spirited, bubbly, musical, self-proclaimed Twitter-addict with a great sense of fun & fellowship.
@arbonneteam ~Friendly & kind fellow online biz owner with a strong faith & great site:
@axsystechgroup ~Talented web site designer & web host company:; build & grow online biz:
@banteringblonde ~Blonde & bantering is hard 2 beat. Bubbly~outgoing~funny~kind~Great tweeter! See vlog~
@blogomomma ~A funny, kind, sharp & positive tweeter~Truly good peep! Did we mention funny?! Fun blog:
@bassguitar65 ~Great tweeter! Funny, friendly & all around nice guy. Quite the horse pro ~ See
@bizwhig ~Billie is an ACN rep with COOL products at & a great sense of fun and fellowship.
@DreamWildly ~AdWords guru, wine enthusiast & funny peep with a big heart. Fun convo ~ see cool articles:
@DreamWorthyDoc ~He’s our dog & mascot, snores quietly, kills spiders fearlessly + he’s CUTE:
@DrFernKazlow ~DrK is savvy~bright~kind & real. Personal Growth & Social Media Biz Growth: &
@denyseduhaime ~Friendly, kind, supportive & fun tweeter ~Check out her site to make money on the ‘Net:
@ECS_Dave ~Bright, engaging tweeter w/ a proven approach to personal development. See: &
@FawnKey ~A great, kind guy with a good sense of humor. An e-marketing whiz, too. See &
@gabbricha ~Mom of 3, dog person, funny and kind. Runs 2 biz’s: & ~Check her out!
@grouchobeer ~An old friend ~highly intelligent w/ a wickedly-twisted, hilarious wit. Film maker & comic writer.
@itspartityme ~Friendly, supportive Tweeter who cares enough to ask about you. For party planning help:
@joycecherrier ~Blond, buff & bubbly ~an ex-pro athlete w/a big heart & fun attitude! Likes to help people.
@JaxLicurse ~A friendly tweeter who cheerfully adds something to our day. Make your money work for you:
@julito77 ~Intelligent, family man w/ a biz plan. Great marketing mind ~ a really great guy! 😉 Check out:
@johnmijac ~Friendly tweeter, Real Estate pro in AZ, real convo & an excellent chef. HUGE heart. See
@knikkolette ~Awesome peep. Fun, bright, nice. Talented artist & interior decorator. See &
@kparker3 ~Texan dog lover with a positive attitude. Sweet & engaging ~ Show her some Twitter love! 🙂
@LadyCromwell ~An incredibly funny, nice & engaging tweeter who always takes time out to say Hi to us. Enjoy tweeting w/her!
@laineyspawtique ~A wonderful tweeter who goes the extra mile, converses, & makes a mean canine cuisine! See
@lindasmith247 ~Supportive, fun peep with a wonderful gift basket site. Follow her & check out:
@lauraduhaime ~A funny engaging tweeter who is supportive & helpful. Check out: for great deals!
@Lipodoc ~She will suck the fat right outta ya. Plus, she is engaging, bright and riotously funny. See
@LoveMyPoodles ~Displaced NYer in TX~a good-hearted, kind tweeter w/ a sense of humor. Can now say “Y’all!”
@MajorDodson ~A Texas bud who’s kind, engaging, funny & a wonderful poet! See &
@michbennett ~Friendly, engaging tweeter who is always willing to tweet and help! Marketing whiz:
@MisterNoodle ~This noodle-head is hilarious, engaging, w/ a heart of gold covered in a layer of snarkcasm. A MUST FOLLOW!
@MobiMom ~This Mom is funny, fun ~ a friendly, supportive RT’er. Check out her children’s stories sit6e:
@Mollyinfolode ~Genuine, kind, funny, engaging, supportive ~ music-scene queen + working on (coming soon).
@MrTweet ~Come on, he helps us recommends people. Ya gotta love MrTweet! ~
@nursejennifer ~Wacky and good-hearted, she is as funny and fun as they come. Check out
@NYCityMama ~Carol is a friendly, positive, kind, fun mommy blogger! Check out:
@PawPrintsPet ~Dog-loving~friendly~engaging~funny~ Photographer of dogs in action! Check out:
@Peties_Pam ~Engaging friendly tweeter~educates on nutrition/health ~check out &
@RandomReTweet ~Because hey, RT’ing is a good thing. Also follow @Pathway8 – the genius youngster behind the scenes.
@RebeccaHasWrote ~Funny, enjoyable TwitterBell who always says hello & engages. Awesome blog at
@RosevilleRockLn ~Hilarious~snarky~ROTFL funny~supportive & kind. Serious side: ~Fun Blog:
@SashaKane ~A heart the size of Texas. Sweet, kind, sincere, caring & gentle! Read her story at
@screweduptexan ~Fellow Texan~close in distance & spirit. Fun & kind! Her Blog: ~ Her Book:
@SusanPreston ~Susan always breezes in to say hello & wish us a wonderful day. See her new Twitter biz at
@ShellyKramer ~Friendly~kind~supportive~witty~bright, engaging & fun. Marketing/branding/ad pro:
@SallyLeeCandles ~Friendly, kind tweeter with a wonderful eco-friendly candle company:
@SandiNJ ~A friendly, kind-hearted NJ Mom who is pleasant, positive and fun to tweet with. Read:
@Stacie00 ~A kind, fun & funny Tweeter who “sweet” talks with us about snacks (and more!) ~ Read her blog:
@SusanLorelei ~ A really kind-hearted Tweeter who is very engaging ~ Sweet & funny ~ Check out her site:
@stephaniec2c ~Great networker, friendly & kind~Internet marketing whiz~See:
@StuBakerComedy ~A wacky, fun, riotous, hilarious, engaging, comedic tweeter.
@TankaBar_Linda ~A fellow online biz owner~engaging, supportive, fun to tweet with. Shop at!
@tcansler ~A fellow TX Tweeter with a big heart! Tami is friendly, engaging & funny! Great tweetversations! 🙂
@TidyCat ~Real convo, big heart, genuine. A love for tuna & a gift of gab. Positive & fun. See:
@Tekee ~Incredibly nice~friendly~engaging down to Earth tweeter ~Check out his Twitter philosophy and #FF at
@twittercize ~Does his best to make us strain a muscle, lift an arm, or cramp a toe. For a blast, check out:
@terrimcculloch ~Wonderful Texas tweeter who runs ~ helps small biz owners grow. Supportive~nice~kind~fun!
@WantedCoupons ~A great coupon site~a fun blog, wonderful peeps~engaging, fun & supportive~Visit our buds at
@WhimsicalMom ~Friendly, kind, supportive tweeter with a cool Etsy site. Check out the natural toys!
@Yourdogfood ~ Fellow N. Dallas tweeter with kids, animals & a cool healthy food biz for dog & cats:

Other engaging, friendly and/or kind peeps who we really like. Please follow them too!

@amronsomar @Bonniestwit @cellysmellys @DogTales @dragoncade @DanRMorris @DogTravelComp @DavineDC @danielho @fridayluv @flicka47 @frankparker @HolisticMom @IveGotUCovered @J3551C4 @JeanieHollon @JulieBMack @lmpotter @ladydreamer823 @MiraclesGoddess @Pamela_Jones @sweetkittyrina @sweetcherrypop @SylvieDog @ToniTierney @theBigfella @waver52 @WhimsicalMom @XtyMiller @ZnaTrainer

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DreamWorthy Friend, Ken Ramirez of

Posted on 03/15/2009. Filed under: Business Networking, networking, Pay It Forward, Relationship Building, social media, Social Media Marketing, social networking | Tags: , , , , , , , , , , , , , , , , , |


DreamWorthy Friends Noteworthy Networkers is a forum designed to showcase and spotlight networking contacts and worthy business friends.

DreamWorthy Friends

This is a socially-oriented, business networking concept. For clarity, it is not intended to focus on “network marketing” or “multi-level marketing.” Nor does it necessarily exclude those who work this business model.

As an added benefit, our concept includes a “Pay It Forward” twist.  As we say in one of our earlier posts, this is our blog to showcase, spotlight, and in general, brag and boast heartily about our networking connections, whom we find worthy of the praise and effort. Once we write about someone, they have the freedom to write about any of their noteworthy networking contacts. So, we hope to create a “Pay It Forward” viral networking vehicle, where networking contacts can showcase their deserving associates and help each other.


There are a few people with whom I have connected online in the last few months who have become friends that I truly trust.  A behavioral interviewing/hiring consultant I once worked with was fond of saying, “Interview ’em, test ’em, put ’em through the paces. But if you wouldn’t let them watch your kids for a few hours, don’t hire them.” His point was about trust – make sure they have the skills and competencies they need to get the job done, but hire people you can count on; whose word is gold; whose heart is pure (or as pure as we get, as imperfect humans).  Hire people you can trust.

When I think about that, it reminds me of Ken Ramirez of Axsys Technology Group. (Who, by the way, is celebrating his birthday today, March 15. Happy birthday, Ken!)

This is Ken

This is Ken

Ken is an interesting guy. He has an impressive business and technology background, no doubt.  He runs multiple companies, true. But it’s what he does and how he does it that separates Ken from the pack.  Not to mention, he is simply a phenomenally nice human being.


Ken has a degree in Computer Science and more than 20 years of experience in the software development industry. He’s consulted with both small and large companies, and every type of company in between. Some of his past clients have included giants such as American Express, Royal Caribbean, MetLife, Prudential and Merrill Lynch. This speaks to his expertise and professionalism, but barely scratches the surface of Ken, the person.

We first met Ken through LinkedIn in 2008, when we were building our own network. We sent a customized personal response to the large majority of people with whom we connected. Sadly, we received a response about 20% of the time. Ken was one of those who wrote back with a lively, friendly reply that endeared him to us immediately. Within a week, we were helping each other Digg articles and talking about social media and business online. Ken is a very engaging networker and freely shares of his knowledge and expertise, as evidenced by the free webinars he offers. Sure, it’s a marketing tool where he does meet prospective customers, but if you attend one, you’ll hear him sharing for all he’s worth, and not once doing what you would consider a “sales pitch.”  Watch an example here.

I’ll sum up this section about Ken with his own quote, from his Facebook page, right under his profile photo:  “Happiness comes from knowing that what you are doing for others brings them happiness.” That folks, is Ken Ramirez, the person.


axsystechgroup_logoLet’s talk about his business. I really like Ken’s business vision – it’s simple and clear: “Building the web one site at a time.”  His model is also very simple. He combines top-quality and premium services with the best customer service available. Every customer receives his top-notch customer support no matter how small or large the website or the company. This is so consistent with everything we have seen from Ken. A company can be no better than the person or people behind it, and Ken’s personality, work ethic, beliefs and strong moral footing lay the solid foundation for his company. Making it, of course, the kind of company you can trust and would want to do business with, or refer friends to.

Axsys Technology Group offers a portfolio of website development services, including:

  • Custom Website Development
  • Custom E-Commerce Website Development
  • osCommerce Development and Deployment
  • osCMax Development and Deployment
  • Joomla Website Development and Deployment
  • Flex Development
  • And more

Through its Axsys Hosting website, ATG also offers:

  • Shared Hosting Packages
  • Dedicated Servers
  • Website Templates
  • Merchant Accounts
  • SSL Certificates
  • And more

To learn more about Axsys Technology Group, you can research the following links:

What Axsys Technology Group does:premium_hosting

Axsys’ other web sites include:premium_emarketing


As you can tell, we recommend and endorse Ken highly. Each time we have reached out to him, he has responded with more than we would ever have anticipated or asked. And every time, his advice or actions have been high quality. Ken is not a “Diamond the the Rough,” he is a true Diamond.

Would you like to network, connect, befriend, buy from, learn from and/or help Ken when he needs it?  You’d benefit – and he’s deserving – so please reach out and let him know that Mike and Kali of sent you (Disclaimer: we get nothing but a thanks and good feelings, so there is no ulterior motive here).

You can find Ken at:

Ken Ramirez
Axsys Technology Group
19290 NW 12th Street
Pembroke Pines, FL 33029


Ken, we hope this helps you in some way, as you have helped us.  Readers, I sincerely hope that Ken – or a connection you make through him – brings additional success your way.

And lastly Ken, the baton is now passed.  Let us know when you want to showcase a noteworthy networking contact and the stage will be yours.

Well that’s it for this post, kind readers. Thank you for reading and for networking.  And hats off to Ken for adding real value to our network and so many others.

Your friends in networking,

Mike & Kali Kunkle
DreamWorthy Gifts LLC
Write to us:
Shop at:
Read our Shopping Blog:

JOIN US AT: – become a fan!

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DreamWorthy Friends is Born – Network and Make Friends Today!

Posted on 12/30/2008. Filed under: Business Networking, Interpersonal Skills, Relationship Building, Social Media Marketing, Social skills | Tags: , , , , |


Who We Are and Why We’re Here

Hello gentle readers.  My name is Mike Kunkle. My business, opened in 2008 and co-owned by my wife Kali, is DreamWorthy Gifts LLC and our webstore is at DreamWorthy Gifts is a Web store featuring thousands of gifts for all occasions, figurines, home and garden decor, kitchen and bath decor, bath and body care, religious home accents, men’s and women’s accessories, seasonal items, gift cards and more.

Over the past months, while (still, yet, always?) figuring out social media networking and ‘all-things-online,’ we’ve made some great networking connections and met some noteworthy people.

Since our business blog (ShopWorthy – A Blog About Online Shopping) is about, well, online shopping, we wanted a separate forum to showcase and spotlight our networking contacts and new business friends.  Call us crazy, we like to do that.

And with that thought, history is made, with our new blog here on – DreamWorthy Friends.

A Few Quick Thoughts About Networking

Good networking is the stuff that Dale Carnegie courses are made of (and yes, I’m a graduate and an ex-graduate assistant).  As such, I hate to ruffle feathers, but if I’m going to remain genuine, I have to say that with all the buzz and fuss about networking these days, and with all the avenues and vehicles that technology has created in the name of ‘networking,” I… well, I don’t really see much of it happening. There, I said it. Maybe I’m sheltered, but if so, the sheltered people around me are saying the same thing. Or at least not “professional networking” for business purposes.

So what makes good networking? This is a topic for a whole book, not a blog, but here are some quick thoughts and an acronym – RUM:


  • You have disclosed info about yourself and they have reciprocated.
  • You have their contact info and they have yours.
  • You trust them enough to give them a contact’s email address. You at least think they’d do the same.


  • You know what they do.
  • You know who they can help.
  • You know what kind of results they can provide for their customers.


  • There is a valid reason to make a connection – person A has something that can help person B.
  • Preferably, there is a way they can help each other.
  • You feel good about making the connection and they are grateful you did (whether or not there is a business transaction).

What to Mix with RUM
Having a LinkedIn connection or a fan on your facebook business page (or Twitter or anywhere else) is meaningless in itself. (But you do have to start somewhere. If you have these things… kudos!)  After you’ve amassed some connections, ask yourself:

  • What do I know about them?
  • What do they do?
  • Who do I know that needs them?
  • How can I help them?
  • Do they know the above about me? (Do they care?)
  • Can we join forces on something or in some way, short-term or long?
  • How can they help me?

So Let’s Meet Some Friends That Walk the Talk

We said we were here to showcase networking friends, so with that foundation laid, let’s get to it. We’ll write more about good networking and its benefits in the future.

Warren Veach – Paper Cards in a Wired World

Warren Veach is a networking contact and new friend of ours. We’re connected on and facebook. He lives 25 minutes away from us and we met on the Internet.  Warren is an online and offline entrepreneur who runs multiple businesses (as an ex-boss once said, it’s smart to have multiple arteries to the heart). He can help you attain better health insurance coverage (especially for the self-employed and small business owners), assist you with your insurance CE (continuing education), help you save money on your utility bills or taxes, or provide you the means to keep in touch with friends, family, and clientele.

  • Read about Warren here. His profile and how he has written it speaks volumes about him.
  • Later, if interested, you can read his blog.

Among other things that make Warren a cool guy, he merges the online/offline worlds deftly. He’s mostly an online business driver, but he sends real paper ‘thank you cards’ and other cards to his clients, by using technology wisely with SendOutCards. Here’s what Warren has to say, taken from an excerpt from an email he sent to us recently, to explain SendOutCards (at our request):

“I personally think this is about the best thing since sliced bread. It is a semi-automated online tool that allows you to send a thank you, birthday, anniversary, “just thinking of you”, or any other type of cards you want to send. Once you enter in the name/address of the person you want to send a card to, you simply pick from the thousands of cards available by category, write in your personal message (or choose a card that has a pre-written message), and hit Send Card. The system prints the card, puts it in an envelope, stamps it with a 1st class stamp, puts your return address on the envelope, and mails it. The back office allows you to develop different groups to mail to (i.e. family, friends, clients) so you can mass mail to a group, or pick an individual out of a group to send a card. I can choose to send cards in an envelope, or a postcard.

When I acquire a new client, I put his/her name, along with the family’s details into the contact manager.  I put in their birthdays and send a birthday card to them. I use it to send “Thank you for your business” cards, or a card to let them know it’s time to review their coverage. With 450 clients, you can imagine how much time I could spend just addressing and sending Christmas cards, much less all the other cards.

Recently, I got a “Merry Christmas e-mail” from a friend. It landed in my trash folder. I often get e-mails that end up there, or I move them there because I don’t recognize the sender, and I don’t want to chance getting a virus from an unscrupulous e-card sender.  That NEVER happens when I send a card through the mail. 100% of the cards get opened, and everybody loves getting a card!

This link will allow you to take it for a test run and send a card to whoever you choose, just click the banner at the top of the page where it says, “Click To Send a Free Card”:

Warren’s not alone in using SendOutCards. But he’s someone we know and network with, who is working to build a deeper relationship with clients using some old world methods. And much to his credit, he is also currently exploring other ways to maximize Web 2.0 and Word of Mouth viral marketing as well.

Julio Ricardo Varela – Responsiveness Rules

Julio Ricardo Varela is another friend from and

So what is “the most underrated skill in business?”  According to Julio, it’s being responsive. Whether to a customer, a prospect, a friend or a networking contact, responsiveness is a critical and often overlooked skill.  In my last corporate job, my staff trained wholesale mortgage account executives, who called on mortgage brokers.

In that industry, do you know what the number one complaint was from brokers about account executives? Responsiveness.

Seriously! Brokers once told us that what they wanted most from an account executive was a quick return call. (And they may not have even said “quick.”) I found this stunning, but it was true.  To create competitive advantage, our account executives had to simply CALL CUSTOMERS BACK.  Mind-boggling, isn’t it?

That seems obvious, but to Julio’s point, when you are crazy-busy, as we all get, do you take the 15 seconds to email back to say so and that you will get back soon? Do you set an auto-response that says you are backed up and to call if it is an urgent issue? Or what do you do?  This is worth some effort and thought – check out Julio’s blog and scope out a few others. Unlike me, he keeps them short and sweet, and there is always a pearl of wisdom, often about networking effectively.

Pamela Hoke – Get Personal and Authentic
How about this… Do you ever ‘fudge’ or ‘play politics’ with people?  Or are you a completely genuine, authentic soul? How personal do you make your messages, whether service or networking messages? Pamela Hoke has some thoughts about this for us.  Who’s Pamela, you ask? Pamela Hoke is a new friend on who recently posted a blog we absolutely loved.

We like Pamela’s thoughts because in addition to reinforcing our networking messages, they build on Ken’s recent blogs about the power of Twitter for business. Linda says:

“Today’s audiences, especially on our site here, want personal messages, to feel like their needs are genuinely being addressed. Gone are the days of throwing out generic messages to the masses, what is “in” is taking one person at a time. Even the largest growing brands have caught on to this. Here is just a sampling from one of my favorite e-newsletters, iMediaConnection in an article addressing success on Twitter:

Neal Stewart, founder of Flying Dog Brewery, quoted in article: ‘When building a base of followers, don’t go out and spam huge groups of people and hope they follow you. That’s a pretty unauthentic way to dialogue with consumers. On the other hand, we monitor for conversations about us and then follow those people and hope they follow us because we know they are interested. We have found they are usually glad to have us reach out to them.’

The article’s author, Denise Zimmerman, goes on to state: ‘If you wonder how connecting with one customer at a time can really have an impact consider the recent “Comcast customer success story” post on Steve Garfield’s blog. The blog post recounts the story of Eliason’s direct involvement with Garfield to resolve an issue he was having with his TiVo. You can read the entire story here . Garfield, by the way, has more than 5,000 followers, about as many as Comcast. This is viral in action!”

Read the links, but the short story is this. Garfield contacted Comcast via Twitter. Comcast conference with Garfield and TiVo. Garfield streamed the TiVo issue to them to demo the issue. The service providers are now working out the issue. And now, this service recovery for Comcast and TiVo are broadcasted to Garfield’s large Web 2.0 world.  It all started with a little blue bird, but the resulting ‘people connection’ made it sing.

It always comes down to people.

Well that’s it for our first post, kind readers. Thank you for reading and for networking. And hats off to Warren, Julio and Linda for adding real offline value in an online world.

Your friend in networking,

Mike Kunkle
COO and Chief Marketing Officer
DreamWorthy Gifts LLC
Write to me:
Shop at:
Read our Shopping Blog:

Network with Us:



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